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Dudes get dirty. They work hard and they play hard. They also have 20% oilier skin and significantly larger pores than women, which means all that sweat and dirt gets down in there and stays there if it's not treated right. And when that happens, all kinds of hell breaks loose on you.
High quality cleansers like the kind we have here at MUG contain ingredients that go deep and get that grit and grime outta your pores so your skin actually gets clean.
Cleansers should be used daily in the shower and on your face before you shave.
If you're using a store-bought soap, you're actually stripping the natural lubrication from your skin and leaving a grimy film of detergent all over you. Ever wonder why you itch when you get out of the shower sometimes?
Dude, it's your skin. It's your face. Come on. | 
